We're pushing the limits of what a game is, and they think I'm beyond this limit. There will always be purists, but we've never got that push-back from businesses or consumers. Game dynamics are too powerful to leave bottled up in games.
I like tackling problems that I can see making an impact on real people and real businesses immediately.
Crack the science of loyalty at scale for local business, and that becomes something that can add a huge amount of value to an important sector of our economy.
Climate change is a complex problem with no central lever, and with unequal distribution of resources.